The concept by me was created and developed by Marianne Tefre. Her background includes several years of experience within sales, store management and concept development in the clothing and fashion industry. Her first sales exhibition in jewelry design, held in the autumn of 1999, was very well received and provided inspiration for the further development of the by me concept. The result is a series of items forming the by me collection which has been enjoyed by a wider range of customers since the summer of 2005 and is constantly expanding.